Print Insists It's Here to Stay: It is no secret: Print feels threatened as never before. Newspapers and magazines may have complained when radio and television came along. But they seem to be in full panic mode now as readers and advertisers flock to the Internet.
With their advertising campaigns, poor old print is declaring that it's not going to take it anymore.
"Enough!" John Kimball, chief marketing officer for the Newspaper Association of America, said in an interview. "You read things that the industry is dead, that the Internet is eating our lunch, that everyone is watching television, that national advertising is declining in the major metros."
"But the medium is very strong," Mr. Kimball said. "There are lots of ads in the papers, and not because those people think they're making a charitable contribution. They're investing in the medium because it's delivering results."
