Survey Finds That 84 Percent Of Marketers Plan To Increase US Online Ad Budgets In 2005: Almost half of marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers to fund an increase in online ad spending in 2005. Total US online advertising and marketing spending will reach $14.7 billion in 2005, a 23 percent increase over 2004. According to a new five-year forecast from Forrester Research, online marketing and advertising will represent 8 percent of total advertising spending in 2010 -- rivaling ad spending on cable/satellite TV and radio. [...]
Key data points include [...]:
* New advertising channels will draw interest and spending from marketers. Sixty-four percent of respondents are interested in advertising on blogs, 57 percent through RSS and 52 percent on mobile devices, including phones and PDAs.
New data on blogs and blogging: 9% of internet users now say they have created blogs and 25% of internet users say they read blogs.
Another way to render these numbers is to note that 6% of the entire U.S. adult population (internet users and non-users alike) have created blogs. That?s one out of every 20 people. And 16% of all U.S. adults (or one in six people) are blog readers.
These new figures for blog creation represent a bit of an increase ? though within the survey?s margin of error ? from the 7% of internet users who reported to us in November they had created blogs. That translates into more than 11 million American adults who say they have created blogs. The percent of blog readers is a small percentage drop ? again, within the margin of error ? from the 27% of internet users who reported to us in November that they read blogs. The new number translates into 32 million American adults who read blogs.
Some 11% of online men say they have created blogs and 8% of online women have created them.
Blogging is very much the province of the young. Fully 19% of online Americans ages 18-29 have created blogs, compared to 5% of those 50 and older.
When it comes to blog reading, online men and women are equally as likely to have browsed the blogosphere.
