As digital dollars grow, b-to-b publishers debate impact of blogs: Jim Spanfeller, president-CEO of Forbes.com, responding to an audience question about when Forbes.com will surpass the print edition in terms of revenue, said, "probably in about 18 to 20 months." Forbes.com is run as a separate company within Forbes Inc.
"I think blogs are an important environmental change on the Web, but I don?t know if it will be as disruptive as some people think for publishers," Spanfeller said. Forbes.com is "trying to endear ourselves to the blogging community with the creation of a blog on blogs," he added.