Newspapers try innovative approaches to regain readership by redesigning front pages with more graphics and shorter stories, offering free publications for younger readers and beefing up their Web sites.
Big media companies weigh blog strategies: "You're not going to see mass blogs equaling some of the largest media companies in other spaces," said Dan Buczaczer, a director at interactive media buyer Starcom IP, part of Publicis. But their very appeal to niche audiences "neatly mirrors where other media is going," he said. [...]
Established media don't regard blogs as a direct threat to their ad models -- yet. But they are flirting with the format, fearing their news could be upstaged by the unbridled mix of opinion and humor offered by individual bloggers.
Craigslist.org Founder Eyes Journalism: founder Craig Newmark told Associated Press editors and writers in a bureau visit, his newest fascination is community journalism.
Newmark hopes to develop a pool of "talented amateurs" who could investigate scandals, cover politics and promote the most important and credible stories. Articles would be published on Internet sites ranging from Craigslist to individual Web logs, or blogs.
