The Web's 'Contagious Media': Because people pass along links to this stuff so quickly, it spreads through cyberspace like a disease, and now sites like this have earned an appropriate name -- contagious media [...]
"You start it. You tell your friends. You tell some bloggers. And you see how it spreads," said Jonah Peretti.
Even though most of the sites are fake, or funny, or both, Peretti believes contagious media cannot be ignored.
"It's reaching millions of people," he said. "It's an important way that ideas spread."
