Marketers Scan Blogs For Brand Insights to hear what is being said online about new products, old ad campaigns and aging brands. Purveyors of the new methodology and their clients say blog-watching can be cheaper, faster and less biased than such staples of consumer research as focus groups and surveys.
Microsoft Recruiting Paid Bloggers to write and edit Web sites about five broad topics: fashion/food/style, music, sports, technology, and television.
