Dos e nos media:
An Onslaught Of Hidden Ads: Toyota Motor Corp. has asked at least three major magazine companies to explore product integration -- that's product placement to you and me -- of its cars into magazine editorial pages. [...]
Toyota's notions aren't universally welcomed. "We'll sell our mothers, but this doesn't work," says a mystified magazine executive who attended one presentation and, fearing a major advertiser's wrath, insisted on anonymity. "I can't sell you an article. I don't even know how to price it."
[Mas e se soubesse?]
Editors ignore this wake-up call at their peril: More than 7,000 retail newsagents have closed in the past ten years and up to 100 post offices shut down last year. [...]
Editors can discuss what to do about declining circulations until the cows come home but strategies to boost sales won?t work if shops that sell newspapers can?t survive.
Digital Magazines Boost Sales of Print Editions: Cost is the biggest driver behind most digital magazine efforts, according to [Peter Meirs of Time Inc.]. The price of paper has increased by double-digit rates in recent years and postage costs have also gone up. In addition, an ever-accelerating news cycle makes the 48-hour delivery time for most magazines a growing competitive disadvantage.
Environmental concerns also play a part.
One-Fifth of Web Users Prefer Online News: The first-time study from Nielsen//NetRatings found that 21 percent of those Web users now primarily use online versions of newspapers, while 72 percent still read print editions.
Old news and a new contender: The BBC now has 525 sites. It spends £15m ($27m) a year on its news website and another £51m on others ranging from society and culture to science, nature and entertainment. But behind the websites are the vast newsgathering and programme-making resources, including over 5,000 journalists, funded by its annual £2.8 billion public subsidy. [...]
It is the success of the BBC's news website that most troubles newspapers. Its audience has increased from 1.6m unique weekly users in 2000 to 7.8m in 2005; and its content has a breadth and depth that newspapers struggle to match.
Newspapers need to build up their online businesses because their offline businesses are flagging. Total newspaper readership has fallen by about 30% since 1990 and readers are getting older as young people increasingly get their news from other sources?principally the internet. In 1990, 38% of newspaper readers were under 35. By 2002, the figure had dropped to 31%.
