22 junho 2005

VITAMEDIAS

Study Bolsters Blog-Related PR Practices: The Euro RSCG/Columbia study shows that more than 51 percent of journalists use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. By contrast, a recent Pew Internet and American Life Project survey showed that just 11 percent of the U.S. population as a whole reads blogs. [...]
Still, despite their reliance on blogs for reporting, only 1 percent of journalists found blogs credible, the study found.