Bucks for blogs: When it comes to blogging, big corporations are turning to twentysomething mavericks for advice. If they can't lick them, they may have to join them. [...]
In an industry where there is notoriously little money being made, there's hope corporations may pay big bucks for help in understanding blogs and in producing their own.
Just how should companies respond to snarky bloggers? Clam up, or let their employees start their own blogs to respond?
