Bloggers dog big media while moving mainstream: more bloggers ? who love to shine a light and heap scorn on the mainstream media's foibles ? are increasingly crossing over mainstream lines, writing opinion pieces for newspapers and media Web sites while cutting partnership deals or even selling their sites to traditional news outlets.
It isn't a case of bloggers "selling out" and losing their feisty character and independence, local and national bloggers say.
It's more a case of a natural convergence in which bloggers break into the mainstream media due to their online popularity ? and the mainstream media experiment with bloggers and blogging in the face of dramatic changes within the media world.
