Men are Media Hogs: Media consumption habits of men and women differ, particularly on the Internet. A report from Forrester Research called "Men are from CNET, Women are from iVillage" identifies the divergence in men and women's behavior online, as well as with other forms of media.
In a typical week, men spend 10.2 hours on a PC, 6.7 of which are spent on the Internet. Women spend a total of 8.5 hours using a computer, 5.3 of those are online. Media consumption across all categories, except reading magazines, is higher among men by an average of seven hours per week.
What Blogs, Podcasts, Feeds Mean to Bottom Line: The average consumer of blogs, RSS/XML feeds and Podcasts is male, earns big bucks and, in the case of Podcasts, is a youngster?all good to know if your company is thinking about jumping into the blogosphere, according to new research from Jupiter Research.
That's an elite group to market to, but it's a tiny group.
