31 janeiro 2006

VITAMEDIAS

Isto é tabloidização? No WSJ?!?
A Newspaper That Focuses on Business Makes Room for More Personal Content: The [Wall Street] Journal is expanding its coverage of people and running a comprehensive index of all the people who are mentioned significantly in that day's newspaper. [...]
"People like to read about people," said Paul E. Steiger, managing editor of The Journal. "We're going to go with more names and a device that will help people if they or their best friends or worst enemies are somewhere in the paper."