24 janeiro 2006

VITAMEDIAS

Posters vs. the Post - Lessons from the Post.blog meltdown: The mass mau-mauing of Howell may seem like something that could only happen on the Web, but conventional instigators have been known to boost displeasure for media outlets into the stratosphere. Back in 1986, a local radio broadcaster organized a protest against the Washington Post because she thought the debut issue of its relaunched Sunday magazine treated African Americans unfairly. She directed her irate listeners to trek to the Post's offices once a week to dump stacks of the magazine on its doorstep in protest.
In 1992, politicians and activists convinced about 200 people to picket the Reader, a Chicago alternative weekly, following its publication of what they thought was a racist cartoon of an alderman. In 1990, ACT UP vilified New York Times reporter Gina Kolata by plastering Manhattan with stickers denouncing her as "the worst AIDS reporter in America" and continuing their protest through the U.S. mail by sending her 200 angry Christmas cards. During the great Detroit newspaper strike of the mid-'90s, which was marked by violence and property damage, union organizers attached signs urging shoppers not to buy the struck papers to 30 mice and loosed them in a department store. See also any one of the letter-writing campaigns sponsored over the decades by Accuracy in Media or the perennial Christian protests against the godless TV networks. [...]
I don't envy the washingtonpost.com executives who had to decide whether to preserve the nasty Howell posts in the name of free speech or delete them in the interest of maintaining a civil, family-friendly space. But having erected a coffeehouse where readers are supposed to get their say, it seems like washingtonpost.com was late to the question of what to do when nihilists, vandals, saboteurs, and the excitable misbehave on its premises.