Boas notícias para os jornais vindas da associação mundial de jornais:
Reality Check: Facts About Newspapers and Their Economic Viability:
- Over 1 billion people read a newspaper every day.
- Newspaper circulations worldwide continue to grow - and while this growth is skewed to developing markets, much of the decline in Western markets is reflected in changing consumer habits for evening newspapers.
- Newspaper advertising continues to grow -- and remains more effective than TV.
- Of the established media, newspapers are far better at managing the economic cycle than their competitors.
- In a world of increasing media choice, newspapers represent the only true mass media market channel, being "fragmentation proof."
- Newspapers are competing far more effectively against the rise of digital media than broadcast. "My sense is that traditional newspaper companies first ignored the Internet, then over reacted it, and then concentrated on the supposed threats it posed (without ever truly embracing it). That is history. That has changed. It is the opportunities - which are numerous - which all newspaper publishers are singularly focused on these days."
- Contrary to conventional wisdom, increasing broadband penetration is not adversely impacting underlying circulation volumes or advertising. "Yet one still hears continually the unfounded suggestion that the Internet is damaging newspaper circulations -- yet the one irony is that where newspapers are strong, so too is the Internet."
- In the last 24 months, more new, innovative newspaper products have been launched than over the prior 30 years.
- Newspaper companies continue to invest heavily in their businesses.
