Time's bold move into blogs: Perhaps the most obvious indication blogs are becoming part of the mainstream is Time magazine's recent decision to hire two high-profile bloggers -- Ana Marie Cox and Andrew Sullivan -- to write for the magazine and the Web site. [...]
So what happens when blogs are institutionalized by the mainstream media? Does it mean posts have to be edited and approved before they appear online, rather than being controlled by the author? Would this take away a blog's voice and vibrancy? And do readers see blogs as something they want or expect from the mainstream media?
