Sobre este BBC modifica site à volta da Web 2.0, a ler:
BBC Is Criticized Over Web Site Plans: Rupert Murdoch's media conglomerate on Wednesday accused the British Broadcasting Corp. of using taxpayers' money to build a "digital empire" that would compete with commercial rivals. [...]
"We have one of the best Web sites in the world, but it's rooted in the first digital wave," BBC director-general Mark Thompson told staff on Tuesday. "We need to reinvent it, fill it with dynamic audiovisual content, personalize it, open it up to user-friendly material."
He said in the new world of "BBC Web 2.0," audiences would become "participants and partners."
