Newspapers will supply top blogs, says Times boss: "Blogs will be a continuing part of content output, but only a relative few will be read beyond the narrowest of audiences. Most of them will disappear unnoticed, and frankly unmissed by the world.
"Some blogs are conversations among people you'd frankly prefer not to meet, others ar cries for help and their writers are clearly in need of therapy. Others are just people expressing themselves, which is an entirely honourable pursuit, but would you like to meet this geek on a dark night?"
Hayes predicted that just four types of bloggers would retain "resonance beyond mememe.com":
* "Branded bloggers", such well-known writers or celebrities;
* "Intelligent aggregators" who make little comment but drive readers to other useful sites;
* "Well-connected bloggers" such as journalists, ex-politicians or specialists who have the ability to uncover information; and
* "Brilliant bloggers" who attract readers largely by the quality of their prose and the originality of their wit.
