L. Gordon Crovitz Ushers in Journal 3.0: Three months into the reign of L. Gordon Crovitz as publisher of The Wall Street Journal's freshly unified print and Web operations, he and his team are moving quickly to develop the print edition's next iteration, known internally as Journal 3.0.
Their plans are still evolving -- 20 focus groups have been conducted, and another 60 are scheduled to take place once the next Journal prototype arrives in June. But one thing's for sure: Journal 3.0 will take its cues from the Internet. The newspaper has run The Wall Street Journal Online for 10 years, and the new print edition takes into account how the Web version continues to change consumers' expectations.
And that reflects a growing and welcome effort among publishers to mine the particular advantages of Web surfing for application to the printed page.
