À atenção dos jornalistas: Press Releases Are More Popular Than Reported News, Says Study: [Outsell VP and analyst Roger] Strouse posits several possible explanations for the rising popularity of press releases. "It may be that press releases are easier for people to get their hands on," he says. "It may be that press releases are shorter and pithier. It may be that they're oftentimes free and come right into an RSS reader." [...]
Other interesting findings include that the number of bloggers will soon double. Some 5% of respondents said they currently blogged while another 5% said they planned to begin blogging soon. The average respondent claimed to read nine blogs regularly.
