Audiovisual media services directive: the right instrument to provide legal certainty for Europe?s media businesses in the next decade: The overwhelming majority of blogs would not be covered by the Directive because they would not respond to the six cumulative criteria recalled above: in particular, the following would not be covered: private websites or blogs of a non-commercial nature; Blogs that do not have as their ?principal purpose the delivery of moving images?. This would exclude for example, a blog put up by the local village football team, even if it is sponsored, for example, by the local building firm.
The Directive only covers audiovisual media services the principal purpose of which is to deliver audiovisual content.
