Does blogging really matter? An empirical examination of political activities and attitudes toward the mainstream media held by bloggers and personal website owners: Even as the changes in media content consumption and creation have been observed, the implications of these changes are largely anecdotal (Gillmor, 2004; Trippi, 2004). For example, it is unclear what the actual impact of becoming an active media producer has on the attitudes and behaviors of this emergent group. Further, there is a question of whether citizen media producers hold different attitudes toward the institutions of power (i.e., political and media institutions) than the general population. Finally, it is unclear if behavioral differences (e.g., willingness to contact the government) emerge between this group of citizen media producers and those who use the Internet but who do not produce a blog or website.
What is a Blogger? bloggers should be understood as unusually dependant composers, relying heavily on externally produced prose. This mode of composition is in keeping with the theoretical arc of the continental critique of authorship, and challenges conventional understandings of the obligations of the author as originator and owner of specific texts.
Corporate blogs: Interpersonal communication between consumers and brands: Corporate blogs can be considered as a form of personification of brands. [...] Personification of a brand is one of the most frequently used marketing communication strategies like the spokespersons of advertisement and anthropomorphization of a brand (Aaker, 1997).
