Barging Into the Bloggers' Circle: Web Logs Are Fertile New Territory for Introducing Products, Welcome or Not [...]
Companies are increasingly partnering with hobby bloggers to harness the burgeoning influence of online buzz. Through the digital grapevine, companies reap the marketing rewards of free publicity, higher rankings on search engines and immediate access to conversations with consumers.
Blogger relations experts have joined public relations and advertising teams. [...]
The more bloggers exchange links and ideas about a company, the better chance it has of appearing on a search engine -- an appealing draw as companies clamor for more visibility to consumers.
Collaborating with bloggers, especially those who maintain lesser-known blogs, is the fastest way to put niche-specific content in front of people who care about it most [...]
