E o contrário também sucede: Authorship gets lost on Web: The Internet is becoming a cesspool of plagiarism.
Steve McKee, a partner at Albuquerque advertising agency McKee Wallwork Cleveland, found that out in June after he wrote his monthly column for BusinessWeek.com.
The column, entitled "Five Words Never to Use in an Ad," was one of his more popular pieces. A search revealed that 36 blogs had picked it up and posted it to their sites, something that is usually considered to be fair use in the blogosphere. However, to McKee's annoyance, 13 of those took credit for writing it as their original prose.
"They're like cockroaches," McKee says. "Ideas are our assets, and it's frustrating when people take them from you without shame."
