The cream of the crop:
Como se faz opinião em Portugal: Informações de que disponho indicam que há blogues que recebem dinheiro para escreverem certas e determinadas coisas.
Entre um "Pedido de esclarecimento a JMF" e "Certas e determinadas coisas?", e enquanto ECT não apresenta a carteira profissional, um contributo para a verdade:
Blogging for big bucks: Boing Boing, a four-person operation that bills itself as a directory of wonderful things, is on track to gross an estimated $1 million in ad revenue this year. [...]
In recent months, big-name companies like Banana Republic and Coca-Cola have for the first time run ad campaigns on blogs, in the belief that blog communities often consist of concentrated numbers of the passionate and influential people all marketers want to reach. Intel bought its first blog ad in March; now all its ads run on blogs as well as traditional outlets. Says Thom Campbell, head of media strategy for Intel, "The audience on blogs is the cream of the crop." [...[
Still, the blogging-for-dollars phenomenon is only in its infancy, and already blog ad spending is roughly twice what it was last year.
