TV and papers trusted over blogs: Telecom Express, an interactive marketing firm, quizzed 1,000 people.
Respondents were asked what percentage of the information they received from various sources they believed to be accurate, true and unbiased.
Around 66% said national television was the most accurate and was trusted as highly as family and friends.
National, regional and local newspapers were chosen by 63% of respondents, and radio was chosen by 55%.
Only 36% of respondents rated websites and 24% rated blogs.
Why should newspapers cost less money than a coffee? some editors believe readers will pay more for a premium product. Is this a brilliant marketing ploy or a suicide note? [...]
"I think in the future you will sell less, but people will pay more, which will be a virtuous circle because people willing to pay more are likely to be more affluent and interesting to advertisers"
Who Needs Newsweeklies? But one wonders what kind of model this is: You charge for that week?s print copy, but soon after publish all the news for free on the magazine?s Web site. Time is not alone in doing this. Why then buy the magazine? And why read it in print when the same information is online, or at least most of it is? Why advertise in it if there?s nothing unique that will keep readers returning to the issue?
