Study: 107M Viewed Online Video in July: More than 100 million Americans, or three out of every five Internet users, viewed video online in July, a new study finds.
ComScore Media Metrix recorded both streaming, which requires a live Internet connection, and downloads, in which a user saves a file that can be viewed later or offline. All told, 107 million people streamed or downloaded nearly 7.2 billion video clips ? an average of 67 apiece.
