A 'Mistake' Hollywood Had Better Start Making: Now two companies that actually know a thing or two about selling entertainment online -- Amazon.com and Apple -- are making their own attempts to drag movie downloads into this millennium.
Apple made its official entry into the movie-download business yesterday at a splashy event in San Francisco, which included the introduction of new iPods and a preview of a set-top box, iTV, that will let viewers watch downloaded flicks on their TVs. Amazon's Unbox service launched last week.
The Amazon and Apple efforts show a lot more promise than earlier stores, with noteworthy improvements in the shopping and downloading experience.
