06 setembro 2006

VITAMEDIAS

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"Winning Online" -- A Manifesto: Newspapers must win online, or face a future of painful contraction.
1. Breakthrough online innovation won?t come from newspapers
2. "Local" is indefensible online
3. The big money is in vertical partnerships
4. Newspapers gain by moving onto common platforms
5. Newspapers bring critical assets to the table
6. The window of opportunity is closing
7. It?s all about leadership