Blog integrity is important: If you don?t disclose you?re being paid to blog, you?re gonna create a mess, like Edelman and Walmart did. That?s why I don?t like PayPerPost (which sponsored part of the conference yesterday). I don?t mind PayPerPost on the face of it. As long as you disclose you?re being paid, your integrity is intact. The problem is that PayPerPost doesn?t ask its bloggers to disclose the fact that they are getting paid to blog (I talked yesterday with one blogger who is using PayPerPost and says he doesn?t always disclose that fact).
That said, bloggers are selling out too cheap.
