Global print titles attract top earning readership: A new Europe-wide survey has shown that the appetite for international print titles is growing among the "affluent elite", with The Economist leading the charge.
The Ipsos-Mori survey of media consumption among Europe's most affluent readers showed The Economist has attracted 50 per cent more readers over the last two years, and 21 per cent since the last survey was carried out in 2005. [...]
Alan Dunachie, director of operations at The Economist, said of the title's success: "One of the reason for its success is that The Economist does, uniquely in the magazines world, help people understand really complex issues. The way it is written makes you think in a different way than, say, a daily newspaper does.
"It's like having a discussion with a really clever, intelligent friend."
Dunachie said a number of influences had coincided to create a buoyant market for international titles.
A new generation of English speakers across Europe, particularly in their 20s, can now access international media.
