WAYS TO REENERGIZE READERS:
2. Fire any reporter or editor who refuses to learn how to use the Web to its greatest advantage, or to experiment with what works on Web vs. what works in print. [Demasiado drástico - há outras formas...]
8. Drop all non-informational, space-eating graphics, and every house ad.
13. Spend not one penny more on consultants. [mas sim nos jornalistas que são quem faz o jornal...]
15. Forget about reenergizing readers; it's the paper that needs fixing.
