Newspaper Sites See Record Traffic in September: September was a banner month for online newspaper sites, which attracted more than 58 million readers that month, according to a Q3 Nielsen/NetRatings report conducted for the Newspaper Association of America (NAA).
This was the highest amount of unique visitors for paper sites ever, the industry group said. On average, over 56.9 million people visited newspaper sites each month in Q3 2006, up almost 24 percent since Q3 2005.
Newspapers are urged to reach out to Web: Online journalists warned a meeting of newspaper editors Thursday that their industry's survival depends on how well they can engage and excite the masses of readers on the Web.
While delving into the digital age may seem daunting, "it's not nearly as frightening as what will happen to journalism if we don't embrace it," Jim Brady, executive editor of washingtonpost.com, said during the Associated Press Managing Editors annual conference.
