Do you need a Web publicist? The Internet has matured to a point where so much of one's life is online that some people need methods of self-promotion and self-protection, concepts usually associated with the imagemakers of politicians and Hollywood stars. As more employers, workers, and singles use the Internet to check someone out, the idea of managing one's online presence doesn't sound so strange. [...]
Think about it: In an age where people create content on the Web inspired by the possibility of wowing millions, online identity management is a natural - if unintended - consequence. Someone's "virtual" identity can come back to haunt them.
