VITAMEDIAS

Newspapers to Test Plan to Sell Ads on Google: For Google, the test is an important step to the company?s audacious long-term goal: to build a single computer system through which advertisers can promote their products in any medium. For the newspaper industry, reeling from the loss of both readers and advertisers, this new system offers a curious bargain: the publishers can get much-needed revenue but in doing so they may well make Google ? which is already the biggest seller of online advertising ? even stronger.