176 Newspapers to Form a Partnership With Yahoo: ?Now the industry has religion about the Internet, based on what has happened to the business in recent years,? said the executive, who declined to be identified because he was not authorized to speak for his company. ?So there is a lot more genuine enthusiasm today.?
The agreement could also come at an opportune time for Yahoo, which is seeking to regain the confidence of investors and the luster it has lost with some marketers.
The deal could also help position the company as a willing partner for traditional media companies, an effective counterpunch to a deal its archrival, Google, signed with 50 papers a few weeks ago, and could help it capture a larger portion of the fragmented local advertising market.
