Nem Bud? Lá se vai a boa publicidade...
European court rules Anheuser-Busch cannot sell 'Budweiser' beer in Portugal: American brewer Anheuser-Busch cannot sell beer under the brand name Budweiser in Portugal, the highest chamber of Europe's human rights court ruled Thursday, in the latest round of a global legal battle between the U.S. beer giant and Czech brewery Budejovicky Budvar.
The U.S. brewery lost its fight against a 2001 decision by Portugal's Supreme Court, which ruled that Budejovicky Budvar had the right to use the brand name under a 1986 treaty between the Czech Republic and Portugal.
Anheuser-Busch had argued that the decision violated its rights to the "peaceful enjoyment" of the trademark. It said the Portuguese ruling infringed Article 1 of the European Convention on Human Rights, which guarantees individuals and companies protection of property.
