Why Blog Reviews Can Bite You in the Butt: The blog world isn't fair. While bloggers have a wonderful way of ferreting out the truth when someone's being less than honest, they also have a way of occasionally placing blame where blame doesn't belong. Case in point? This week's fuss over Microsoft and Edelman, their public relations firm. What did these two companies do to earn the disdain of bloggers? (Ok, Microsoft already had it...but I'm talking about with this specific incident.) Amazingly, they did nothing wrong at all, other than perhaps failing to exercise a little common sense. [...]
The blog world is a complicated one. Bloggers walk the line between being your neighbor next door that knows a lot about a topic and being real journalists that are required to adhere to journalistic integrity despite having never taken a class on the subject. That's why as much as it's a good idea to start diving into the blog world to promote your business, it's also a good idea to move slowly and cautiously until you gain some experience interacting with bloggers.
