Reflections on the first decade of blogging: Within a decade blogging has became mainstream, by virtue of the fact that bloggers are highly influential in forming public opinions, although not necessarily canonical truths. Every entity, from newspapers and political campaigns to corporate executives and PR pros, has adopted blogging as a communications medium, many from a defensive posture. So-called citizen journalists and notions of participatory journalism are reshaping, in fits and starts, how news is gathered and disseminated.
Along with the millions of voices churning out blog posts and the long tail of conversations spawned by them comes the noise, and the noise to signal ratio is way out of whack. But, the unacceptable, illogical alternative is going back to old world, with the concentration of power and expression in the hands of a few rather than spread out to reach the edges of the network. [...]
The genie is out of the bottle. It's not a battle to the death of mainstream media versus the blogosphere. Over time, better filters and search mechanisms; measures of authority and trust; and natural selection will improve the noise to signal ratio, potentially for every individual's preferences, and change perceptions about what constitutes mainstream media.
Tráfego nos blogues dos EUA cresceu 210% contra 9% dos 'sites' de jornais
"Blogosfera e jornalismo devem complementar-se"
