À atenção dos canais portugueses de TV
Wake-up call to a.m. news: moms tuning out: "Watching morning television for me is the equivalent of reading People magazine in the dentist's office," said Lauck, who writes for websites from her home in Santa Rosa, Calif. "They don't have anything new or particularly relevant to my life. It seems like a lot of fluff. I feel like I can get information faster and cleaner on the Internet."
Lauck's not alone in souring on network news programs. In particular, this season has seen a significant erosion of the morning shows' demographic sweet spot: 25- to 54-year-old women.
Almost 450,000 of these women — coveted by advertisers because of their household purchasing power — turned off the three broadcast morning programs so far this season, a decline of 10% compared to the same point last year, according to a Times analysis of Nielsen Media Research data. (Male viewers the same age also fell by 9%, but they make up a much smaller portion of the audience.)
