07 fevereiro 2007

VITAMEDIAS

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Old media, new media: You can't get much more old media than the Economist, a magazine established in 1843 that calls itself a newspaper. Its editor, John Micklethwait, even described it today as "fusty," although I think he had his tongue in his cheek when he said it. [...]
The Economist keeps adding new blogs to its Web site, and Micklethwait believes they will supplement its model of in-depth analysis and reportage of international news.
That model is encouraging, although it's supported by a financial structure that is certainly rare. The Economist is run by a trust, virtually independent of its owners, Micklethwait said. So it has to make money, but it is under none of the sort of pressure that publicly traded U.S. media companies labor under.