12 fevereiro 2007

VITAMEDIAS


Are blogs really that important?
John Zogby, president and CEO of Zogby International, gave some stats that showed the different view of the media inside and outside the industry.
- Only 27% of the public said they were satisfied with the news but 76% of people inside it are satisfied.
- Only 12% of the public read newspapers but 26% of the industry reads them.
- 32% of the public get their news from Tv but only 5% of the media does.
- 40% of the public gets their news form the internet but 60% of the media industry does.
- Just over half the public said blogs are important but 86% of the media said they are.