
Are blogs really that important?
John Zogby, president and CEO of Zogby International, gave some stats that showed the different view of the media inside and outside the industry.
- Only 27% of the public said they were satisfied with the news but 76% of people inside it are satisfied.
- Only 12% of the public read newspapers but 26% of the industry reads them.
- 32% of the public get their news from Tv but only 5% of the media does.
- 40% of the public gets their news form the internet but 60% of the media industry does.
- Just over half the public said blogs are important but 86% of the media said they are.