VITAMEDIAS

Invasion of the Web Amateurs: If we are to lose the beneficial halo generated by professionals, experts and geniuses, it won't be because of ankle-biting bloggers, callow Wikipedia authors and mediocre folk singers riding the long tail. It will be because the audience at large thinks that the truly good stuff isn't worth paying for. If all goes well, new business models will make it easier for excellence to be rewarded. In any case, we will ultimately get the media that we deserve.