Blogger Index Coming: Each year since 2004 the Project for Excellence in Journalism has dropped the bomb of knowledge on the media world in the form of the State of the News Media report.
The report is breathtaking in scope, with quantitative research on newspapers, online, TV, magazines, radio and ethnic media. What are the trends? What’s working and what’s failing? PEJ looks at the quality of the journalism done along with the business models and the way audiences are becoming fragmented.
Yesterday, PEJ dropped the bomb again with its massive 160,000-word 2007 report, and not surprisingly a major takeaway was that “the news industry must become more aggressive about developing a new economic model” with the shift to online audiences. [...]
PEJ is planning to start doing a Blogger Index in the spring, which will survey several hundred blogs each week for quality of content and topic areas.
