PR Newswire and Umbria Team Up for Blog Tracking: PR Newswire has announced a partnership with Umbria, a market intelligence company that specializes in blog research and consumer generated media for a new product by the name of “MediaSense Blog Measurement”, that allows clients to assess the impact of online conversations about their company, products and brands.
(a ler também "Clipping de blogues no DN: um esclarecimento e algumas observações" e os comentários)
