31 agosto 2007

Tendências

Newspaper industry not looking pretty: Fitch Ratings reports that the outlook for newspapers, especially those in the nation's top four media chains, is bleak as print publications continue to experience declines in advertising.

Americans Blogging Habits: Eight out of 10 Americans know what a blog is and close to half have visited blogs, according to a survey from Synovate/Marketing Daily. [...]
Loyalty to specific blogs is relatively strong with 46 percent of blog readers reporting that they visit the same blogs regularly compared to 54 percent who search for new or different blogs.

Survey: Web Video Watchers Favor News Clips and Shorter Ads: Many naturally assume the growth in online video consumption is driven by teens and twenty-somethings watching amateur content. According to a survey conducted by Advertising.com and InsightExpress, they're wrong.
Rather, streaming video fans are by and large over-35 news junkies who tolerate in-stream ads in short bursts.