Russian region's 'Day of Conception' draws particpants and snickers: Ulyanovsk Gov. Sergei Morozov has decreed Sept. 12 a Day of Conception and is giving couples time off from work to procreate.
Couples who give birth nine months later on Russia's national day - June 12 - receive money, cars, refrigerators and other prizes.
It's the third year in a row that the Volga River region, about 900 kilometres east of Moscow, has held the contest. Since then, the number of competitors - and the number of babies born to them - has been on the rise.
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