Yes, LinkedIn and News Corp. are working on a deal: News Corp.’s strategy, from what we understand: Somehow integrate LinkedIn’s network with the Wall Street Journal as well as its other newspapers around the world, hopefully figuring out how to recoup News Corp.’s newspapers’ declining classified ad revenue in the process.
Web bubble 2.0 for social networks? some advertisers are making the mistake of thinking that social media will be the answer to all their advertising needs, and that MySpace, Facebook, YouTube and others of their ilk will become the ABC, CBS and NBC of the 21st century.
“Marketers have finally given up the illusion that TV is the magic solution to everything,” Nail said. “The problem is marketers want to look for the next magic solution and social media is not it.”
