Ainda sobre o assunto abaixo, um texto elucidativo (via).
The American Marketing Association Releases New Definition for Marketing:
The new definition reads:
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
The previous definition stated:
"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
