20 fevereiro 2008

Expresso? "Surprise"!

INNOVATION’S EXPRESSO, ONE OF THE FOUR BEST DESIGNED NEWSPAPERS OF THE WORLD

This year’s “World’s Best-Designed Newspapers™” are:
• Akzia in Moscow, daily, circulation 200,000
• Expresso in Paco de Arcos, Portugal, weekly, circulation 140,000
• Frankfurter Allgemeine Sonntagszeitung in Frankfurt, Germany, weekly, circulation 320,000
• The Guardian in London, daily, circulation 355,750.

Surprise: We liked a large and striking portrait in the Lisbon weekly Expresso. The story concerned what lies ahead for Portugal in 2008. Analysts Jorgé Pacheco Pereira and António Barreto were pictured, seemingly life-size, while chatting in a hotel garden. Suddenly, we became the third person in their private conversation. Expresso regularly displayed this kind of intimacy and crafty intelligence.