Media Work Force Sinks to 15-Year Low: Newspaper Slump and the Shift to Digital, Direct Take Toll on Employment
U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in advertising/marketing-services -- agencies and other firms that provide marketing and communications services to marketers -- broke a record in November (769,000). Marketing consulting powered that growth.
[act.: Media Workforce Shrinking: Sometimes you do not want to be right. And I certainly do not want to claim credit. To a large extent many have written about it, signaled it at various talks and debates, blogged about it, and heard about it from many sources throughout the industry: the media workforce is steadily shrinking.]
